TASMANIAN TOURISM AUTHORITY

Instameet shows off Tasmania


With millions of photographers tuning in daily, the Tasmanian Tourist Authority @DiscoverTasmania knew that Instagram was the perfect platform to showcase beautiful Tasmania as a vacation destination.  


They decided to invite team #JJ and an elite group of Instagram influencers to join them on a week long trip.  They dubbed the event The Great Tassie Instagram Journey.    


This total group of 10 Instagram power users live blogged their Tasmanian travel adventure to more than 2 million of their collective followers on Instagram.  


Also participating were, @mattglastonbury, @lovethywalrus, @laurenepbath, @miaglastonbury, @beijingemily, @paulyvella, @pketron, and @dankhole.


The images captured from the week long adventure can be identified with the hashtags of #tassiejourney and #discovertasmania.