Team #JJ was hired by Time Inc to create native advertising pieces. It was essentially a sponsored photographic travel documentary trip to the Island of Bermuda, sponsored by the Bermuda Board Of Tourism.
The event culminated in a magazine piece, and rich media postings on the website of both Travel + Leisure and the Bermuda Board of Tourism website. The event and their sponsor was also promoted extensively to the 600k plus people who followed the #JJ COMMUNITY account.
The Bermuda event resulted in a piece run by the New York Times on the new role of social media influencers in travel marketing.