AUSTRIAN AIRLINES

10,227 photos submitted 

1420  participants 

5237  average participant's followers 

15,902  likes 

288  comments 

Hoping to increase brand awareness and customer engagement, Austrian Airlines ran a photo contest. Themed “Winter Spotter”, the challenge was promoted in Skyline magazine and featured three valuable prizes. The photograph that took first prize won a high end swiss watch and was given a special place in the magazine. They asked the #JJ team to help them get the participation numbers up for the event. The community delivered. Participation surged from 250 posts to 10,000.